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Create creative campaigns that generate massive shares. It remains true that when it comes to marketing, content is king. There is no doubt that the more quality content you create, and the more shares and links you accumulate, the higher your rankings will be. But if you really want to succeed, you need to choose your content wisely, too. With the sheer volume of information flooding the Internet, your business needs a clear, creative strategy designed to get noticed quickly. As Moz explains, one of the most important characteristics of good content is “emotional engagement.” You need to engage your readers emotionally with something they don’t expect and tap into that emotion. For example: Viral content Anything in this world

Make your website AMP-compatible You may have heard about AMP before. AMP stands for Accelerated Mobile Pages, and has been big news in the marketing world since its launch in 2015. AMP is an open source development model designed to make web pages faster on mobile devices or smartphones. Google has addressed AMP in an official blog post: “When pages take too long to load, they lose visitors and potentially revenue through advertising or subscriptions… (AMP) aims to improve the performance of mobile versions of web pages so they can be delivered quickly. We want web pages that contain rich content like video, animations and graphics to work alongside smart ads and render faster.” When AMP made its comeback in