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Google’s New Subscription Warning Doesn’t Affect Your SEO – For Now!

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Google recently announced that it was implementing a new feature aimed at improving transparency and the customer experience to its users in regards to mobile billing.  The tech giant is bringing in the new feature, which will see any web pages that are detected as offering a subscription service that uses the customers mobile phone as the billing method, to try and combat the poor quality of many of these web pages. Just enter your phone number… According to Google’s data, millions of their customers every month are encountering pages that request your mobile number to allow you access to whatever content you were trying to view.  It is very possible that by providing your number and then clicking ‘Next’ […]

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What We Can All Learn from SEO – Optimise Your Life, Maximise Productivity, Earn Your Success

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One of the most frustrating things that you can experience as someone working within the SEO and online marketing industry; is how many people don’t take it seriously at all. There are still far too many businesses out there who refuse to accept that SEO is an essentiality for success. Of course, unfortunately this is due to the fact that many people are regularly burned by “cowboy” marketeers who are more concerned with earning a quick buck in the now, as opposed to developing strong relationships and making more money in the long run. We understand that there are many grey areas in SEO, but if you look closely, it’s a great metaphor for success and in actuality; we would

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6 Awesome Tips for Optimising Your Blog for SEO

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It may or may not shock you to learn that over 65% of business owners with a blog on their website will not have updated it even once in the last year! It’s understandable in most cases, as we appreciate that many business owners are incredibly busy, with a million and one things to do! It’s hard to set aside time for something like blogging, particularly if you’re not all that aware of how valuable content creation is.   This is why we do what we do. At TBS Marketing we are dedicated to helping businesses both large and small, actualise their goals and grow their businesses. We do this through education and assistance, helping people to improve their brand

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All You Need to Know About Google’s NoSniff Response Headers

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You’ve probably seen and heard a lot of commotion recently, due to an increase in cyber-attacks on vulnerable devices. Very recently, Google has issued a new security update for Google Chrome, asking any web developers to serve a ‘NoSNiff Response Header’, in an attempt to prevent hacks via web browsers. This is something that should be considered with much care, particularly if you are in SEO or web development/design. In this post we are going to explore this update and why you should carefully consider Google’s request. Why is This Security Update So Important? With various cyber attacks such as spectre and meltdown, which are targeting people with vulnerabilities on their devices and is exposing them for sensitive information &

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There’s More to Building a Brand Than Creating a Pretty Logo

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If you’re serious about taking your business to the next level and really starting to pick up some pace, then you’re going to have to take a step back for a moment to look at the bigger picture. Many people believe that once you’ve got a business name and a funky looking logo in place, that you’re pretty much good to go – suffice it to say, that’s just the tip of the iceberg. Of course, a logo is very important. It allows for the instant identification of who you are. That being said, a brand is the underlying emotion behind what they feel when they come into contact with your company – how their senses react. A pretty logo

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Google Webmaster Trends Analyst John Mueller, Confirms That They’re Not Cownting Your Typos

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If you hadn’t already noticed the typo in our title, now that we’ve pointed it out it’s probably making you feel uncomfortable! Not only does it look careless and untidy, but most people would assume that the search giant Google would pick up on any errors in your content and therefor deem is as being low quality. Well, you’ll be pleased to know that Google Webmaster Trends Analyst John Mueller has confirmed that that is in fact, not the case. Of course, we should always endeavour to fix known mistakes and keep our content as clean, clear and concise as possible, though Google doesn’t actually go out of its way to downgrade your content when it comes to your SEO

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How to Explain and Justify SEO to Your Boss

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If you’re reading this then you’re likely having a difficult time trying to justify investing in SEO to your boss, despite the fact that you know how important it is for your business. In this article we are going to pretend that your boss is a stubborn old dinosaur and is refusing to get on board with hiring an SEO agency or in-house specialist to get your campaign up and running. We’ll explore a few ways that you can broach the subject with your boss and monetise it for them so that they can give you the go ahead. 1 – Help Them Understand the Technical Jargon   This is the most crucial step towards convincing your boss that SEO

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7 Simple SEO Steps for Small Businesses

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Get in the race! SEO is an on-going process which takes time to build. It’s frustrating, and overwhelming in the beginning because there are no shortcuts or easy ways to get ahead; you have to graft – It’s as simple as that. That being said; you don’t have to be an SEO expert in order to get things going. In this article we are going to explore 7 easy steps which can help you make a healthy start to your SEO campaign, and then build it from there. 1 – Start Blogging This should be easy enough to do, considering no one should understand your industry better than you do. Content is arguably one of the most valuable components of

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7 Common Errors with Content on Websites

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1: No Obvious Calls to Action It’s all very well having a beautiful looking website with plenty of information, though unless a visitor has clear instructions on what to do next, then you may lose them to one of your competitors. Something as simple as having a clearly visible ‘Visit Our Store’ button can work wonders and is often overlooked. With regards to blog posts, what do you want them to read next? Your blog posts shouldn’t just end, they should have some indication as to what to do next. For example, if you’ve posted tips on how to renovate a smaller bathroom, perhaps lead them over to your store to look at some exclusive deals on corner or wall-mounted

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5 Tips for Turning Your Organic Traffic into Regular Buyers

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  1 – Write Authentic and Engaging Product Descriptions Always remember that simply getting visitors through to your website is the easy part. It’s converting those visitors into paying customers that’s important. Which is why you should turn your efforts towards developing creative product descriptions. They’re only a click or two away from your competitor’s websites; so, you need to draw their attention and show them that they’ve come to the right place. By adding descriptive text to your product pages you’re able to highlight your products features and benefits, while giving voice to your brands personality. In order to do this effectively you’ll need to aid their imagination. Using simple yet precise language, have the reader picture themselves using

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