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Product Photography Tips for E-Commerce Websites

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When it comes to your website’s performance there are a number of factors that you must consider. It’s all very well investing time and money into your online marketing campaign, but if you are failing to convert ‘clicks into customers’, when they arrive, then it can be terribly frustrating.   In this article, we’re going to pay particular attention to product photography, and the impact that it can have on your conversion rates. Again, there are other factors that may influence whether or not visitors are purchasing your products or services, but product photography is particularly important. But why? The fact is, only 0.52% of e-commerce customers are satisfied with a single product photo. 33% prefer multiple photos, whereas 60% […]

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The Truth Will Set You Free: Dangerous Misconceptions About SEO

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SEO is the most valuable form of marketing that there is and don’t ever let anybody tell you otherwise. Yes, that’s awfully convenient coming from a blog post on a digital marketing agency website. However, if it wasn’t worth it, we wouldn’t be doing it and it’s as simple as that. Now, being what it is, SEO does come under quite a lot of flak. Additionally, being such a saturated marketing, with every man and his dog being an “SEO specialist”, there’s an awful lot of misinformation as well. We’re here to set the record straight. The truth will set you free! 1 – Keyword density is a massive ranking factor Yes and no. Certainly, keywords are important. However, spamming

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Diversify Your Marketing Strategy for the Best ROI

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When it comes to marketing, it really is all about flexibility! You should refrain from being rigid in your approach and endeavour to try various mediums. There really is no good sinking your entire budget into the one marketing avenue and expecting to experience the greatest success. The businesses who do incredibly well, optimise their strategies with a broader scope, designed to make a significant ROI. For example: some people may refuse to start an SEO campaign because their budget goes on newspaper articles. That’s a very short-sighted approach which will ultimately end up with your business slowly becoming obsolete. That’s not to say that the occasional newspaper article for localised targeting isn’t worthwhile, but when combined with other forms

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What is E-A-T and How Can You Create Content That Google Wants to See?

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In August 2018, Google released a “medic” update called E-A-T. Whilst that was a good year ago, we’re still finding that too many businesses are producing poor content and struggling to get to where they want to be on the Google rankings. So, let’s take a closer look at E-A-T and how you can create more engaging “Google approved” content. First of all, what is E-A-T? (besides something that we all need to do to survive) E)xpertise:  In order to create content that Google wants to see, you need to be demonstrating a clear level of expertise in your field. This means that you should be creating and sharing content that is original and that your readers are going to

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Is Position One of Google the Be All & End All?

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The short answer: yes. Of course, it is. Ranking at number one is the easiest way of demonstrating your authority and getting the most traffic. However, does that necessarily mean that you’re going to get more business than the websites ranking in positions 2-5? Perhaps…perhaps not. In this article, we’re going to look at whether or not being at position one is the most important thing to focus on. First of all, it’s important to take an inward look on the way that you search as a consumer. Do you always settle for position one? Or have you often found yourself purchasing something from a store at position three, or reading the article at position five? Focus on your conversion

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Why you should consider hiring an SEO agency in 2023

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  The world of online marketing is incredibly daunting. As a new business owner, you’ll likely be hearing the words “search”, “engine” and “optimisation” used in the same sentence for the first time. Companies will be pulling you from pillar to post, ensuring you that they are the best in the business. You’ll be promised rank-one results, while other people insist that it’s all a scam. It’s difficult to know what to believe! In addition to that, as you begin to gain more of an understanding about how it all works, it can become overwhelming. Once you understand that some of your competitors have been working on their SEO (Search Engine Optimization) for quite some time, you get a sense

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The Most Important News Coming Out of Google I/O for SEO

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Google I/O has just unveiled what is possibly one of the most significant updates to its search algorithm known as Googlebot, in recent history. They recently made the announcement that Googlebot will now become “evergreen”, which means that it will now keep pace with the latest and most up to date version of what is arguably Google’s most popular product, Google Chrome. This will have massive implications for many things related to SEO, but most importantly, in regards to JavaScript-heavy websites and rendering. JavaScript Implications The new update will not only keep the program evergreen with Chrome but will also allow Googlebot to use Chromium’s rendering engine. Which will not only guarantee that the latest and greatest web platform features

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How Can I Improve the DA Rating of My Site / is it Important?

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Your DA rating isn’t the be all and end all. However, it can’t hurt to have a high DA rating. So, if you’re interested in gaining a higher DA for your website, then we’re going to share some organic tips on achieving that end. Try not to stress out too much about it, as Google isn’t judging you on your DA rating. However, many of these tips that we will share with you today, are simply good practice and can benefit you in other ways as well. So, it’s a win-win, which will invariably result in a higher DA, which looks great! 1 – Gain more high-authority links! Link-building has always been a big part of SEO, however nowadays, the

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Content Development Tips: How to Explain a Technical Subject to Your Audience

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If you’re in a particularly technical industry which has sophisticated technologies, it can be difficult for your audience to understand precisely what it is that you do. Let’s look at search engine optimisation for example. Digital marketing is an important practice, and whilst most people understand that they need it; they don’t fully understand that it involved. This is where it can get tricky for developing content. You want to write about SEO, content development and the likes, but you want your audience to be able to digest it properly. Of course, it’s all very well developing a blog post which is “seo-friendly”, however if it isn’t useful to the reader then it won’t be performing at its optimum. So,

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A Staggering 62% of the Internet is Likely to Suffer Serious Security Issues by December 31st; is Your website Safe?

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It sure feels like just as one crisis ends, another one starts in this modern internet age. – A dark and scary time where the threat of cyber assault seems to be lurking around every fibre-optic bend! Fortunately, if you jump on this issue immediately, you should be able to secure your website and cover your behind; so be sure to read on and find out about what’s occurring! The fact is, if you haven’t updated your PHP version recently, then 2019 could be a bit of a nightmare for you. Approximately 80% of the internet’s users are on PHP, – and what’s scary about that statistic is that practically nobody has bothered to update their PHP past a 5.x

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