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  The world of online marketing is incredibly daunting. As a new business owner, you’ll likely be hearing the words “search”, “engine” and “optimisation” used in the same sentence for the first time. Companies will be pulling you from pillar to post, ensuring you that they are the best in the business. You’ll be promised rank-one results, while other people insist that it’s all a scam. It’s difficult to know what to believe! In addition to that, as you begin to gain more of an understanding about how it all works, it can become overwhelming. Once you understand that some of your competitors have been working on their SEO (Search Engine Optimization) for quite some time, you get a sense […]