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Why quality SEO is far more sophisticated than simply ‘Manipulating Google’

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Where will the naysayers rank when you’re climbing the ladder of success?  If you’re reading this you’re probably looking to explore Search Engine Optimisation, though you’ve heard far too many horror stories and have very little faith. In this article we are going to explore the various components of Search Engine Optimisation and Online Marketing and put to rest the nonsensical notion that ‘SEO is a scam’. One of the most common (and dangerous) misconceptions with regards to Search Engine Optimisation, is the belief that it’s all about ‘manipulating Google’. And perhaps in the very early days of SEO, this was largely the case; though today SEO has evolved into something far more elegant and comprehensive than mere manipulation. In […]

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Digital Marketing : Old Hat SEO vs. New School

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The launch of Google created a grand opportunity for people to create online businesses and become rich overnight. Digital marketers sprang up and began to make a lot of money on the internet using SEO, based on Google’s algorithm at the time that showed that, with SEO, your page could get a high ranking, and you can easily profit from that. SEO (Search Engine Optimization) is what you do to your site or blog to make your page rank high in search results. Meta tag descriptions, keyword density, keyword length, and a host of other factors are what determine how well your site is optimised for SEO. A higher rank in search engine results means that your SEO is great,

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Constant Content – 5 Ideas for Creating Unique and Regular Content

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If I were to tell you that roughly 94% of marketers cannot confidently claim to be properly executing content marketing strategies; you’d probably think that I were trying to scare you into hiring our services. Though like it or not, the fact remains that fewer than 6% actually feel as though they have their content marketing locked down. This is just one of the fascinating stats to come from the State of Content Marketing Survey (a major new campaign intent to aid in creating healthy debate around the largely misunderstood realm of content marketing) 60% of the marketers who took place in the survey have claimed to be increasing their content marketing budget in 2017, 92% of which have admitted

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5 Strategies to Help Improve Your Online Rankings

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SEO is an ever-evolving beast that has gone through significant changes over the years. TBS has some solid strategies for growing authority and search visibility that you can confidently apply in 2017 Securing higher search rankings isn’t as simple or straightforward as it used to be. As we delve deeper into this internet age, businesses are becoming more invested in Search Engine Optimisation and as a result; search ranking algorithms have become significantly smarter and more advanced. As a result of this, applying certain techniques that were once considered to be standard practice are now considered grey/black-hat and can render you with some penalising set-backs. Still, we need to build links, we need create traffic and we need to gain

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How to ensure that SEO complements your content development

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Getting your Content working in Synergy with your SEO efforts is paramount to your online success. In this article we will be talking about the necessary synergy required between content marketing and search engine optimisation, in order to produce the best possible web pages for your customers. So, what is the role of SEO in content marketing? Well, ultimately search engine optimisation is best considered as reinforcement to your content management team. In order to achieve the ultimate level of success rate for your clients’ campaigns; your SEO & content management teams should work together from the very beginning. If you can get this synergy ironed out, with a clear level of communication between departments, it can mean the difference

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Visual Marketing Trends

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Do you want to know what the most important visual trend of 2017 is going to be? When it comes to marketing, visuals are a critical component of its strategy. They drive people’s views and can accelerate campaign calls to action, and simply stick with people much more effectively than a block of text. Articles can be very informative and often persuasive, though there is something very different about a well strategised video advert. Through streaming via channels such as Snapchat or Facebook Live, there are a number of brands that have been able to find great success in personalising their businesses among viewers by literally giving their company a face. That is why videos are expected to become the

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The Google Search Metronome Phenomenon

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Google has added yet another string to its bow or arguably, one could playfully say, “to their guitar”. You will now discover a quirky, practical and interactive metronome at the top of your organic results when you search…yep, you’ve guessed it….”metronome”. For those non-versed in the use of this musical tool or unfamiliar with the term metronome; it is a device used to train and help musicians keep an even and steady pace as they play their instrument. It has a rich history and has been around a very long time, dating as far back as the early 9th century. Modern versions tend to be small and digitalised so that you can easily carry them around but the more classic

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Google Confirm Domain Authority is Ranking Factor

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Google finally confirm that Site-Wide authority or Domain Authority signals are used for ranking new pages Google Confirm Site-Wide Authority or Domain Authority is used as a main ranking factor when analysing and ranking newly created pages within their index. Google’s own John Mueller confirmed this in a Google + hangout just last Tuesday the 8th of March 2016.

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Ready for Google’s Mobile Update?

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Is your website ready for Google’s Mobile Update? Find out if your website is Mobile-friendly with these easy to follow tips. You may have heard that on April 21st 2015 Google will start to roll out their biggest algorithm update ever, we are not sure what it will be officially named although for now it has been comically dubbed in some SEO circles Mobilegeddon and is expected to cause more impact to the organic search results than Penguin and Panda updates.  The algorithm change will affect all search results on mobile devices and will not affect desktop search. The full global roll-out is expected to take one week.  If you are a website owner you need to makes sure your website is

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