Are you looking for new ways in which you can improve your overall online presence? We’ve compiled a very quick guide for you here so look no further. In this article we are going to explore a few different ways in which you can optimise your blog, in order to help improve your SEO results. Below you will find 4 simple and easy ways in which you can begin to improve your websites organic visibility via your blog.
1 – Know Your Audience
I know, I know, that’s text book marketing surely? Knowing your audience, though are your blog posts tailored specifically? We recommend that your write each individual blog post for a specific part of your audience. For example, if you’re an online furniture store; you may wish to write a blog post that targets those looking for Office furniture, or perhaps Bathroom vanity units.
By doing so you will be able to implement target keywords that are directly related to a particular area of your business that you are trying to move up the rankings. Fortunately, you can do this as frequently as you wish; it’s your blog after all.
2 – Regularly Update Blog Content
This one does indeed sound like a bit of a pain, though it can be incredibly effective if done properly. You see, you don’t always have to create new website content, when you can indeed look to recycle what you already have on your blog.
Confused? Here are a few ways in which you can optimise your existing content:
- Linking one blog post to another relevant post
- Build internal links from you blog to new/relevant pages on your website
- Review your title tags and meta descriptions (Particularly in your earliest posts)
Your very first blog posts may well have been bang on and well-optimised, though there’s no harm in checking. As you well know, we learn something new in this industry every day, so it is important to stay on top.
3 – Fill in the Gaps!
You may well have a very strong SEO campaign going on at the moment, though there is always room for improvement, right? Particularly with some of the more obscure search phrases. What are you struggling with? Is there anything specific you would like to improve? Well then, it’s time to get creative! In fact, using a blog to create tonnes of rich and unique content for your other ‘neglected’ keywords, is crucial – get on it.
4 – Social Media Sharing is a Must
Sharing your blog posts on social media is a vital part of building your SEO rankings naturally. It is something that is often neglected because we fear that we’re bombarding our audience with too much ‘stuff’. This is only the case if what you are bombarding them with is rubbish. Hence why the need for unique, relevant and useful content is important. Don’t write rubbish and your customers will be happy to read and receive it.
Here are a few benefits from sharing your blog posts on your social media platforms:
- It keeps your company relevant (there’s no good having X-X-number of followers if you post nothing)
- Social links lead to ‘word of mouth’ referrals
- Your audience remain engaged with your brand
- Social signals are genuinely important for improving SEO results
Don’t just share the link though, summarise what it is that you are asking your audience to click on. Try to avoid over-the-top click bait titles and keep it simple and informative. None of this: “You’ll never believe what we have to say”’ or “You’ll have good fortune for the rest of the week if you…” – you get the picture.
