The New Year festival is coming up again in just a few days. As we all know, as time passes, many things start to change. The same goes for the trend of SEO, which is one of the online marketing strategies that has led many businesses to success.
The question that often arises in the minds of marketers and business people every year is whether SEO marketing will still be necessary in the next year or in 2023. And the answer is no other than SEO is still very important in the world of business and online marketing. One is that consumers never stop searching for information about products that they are interested in. And Google Search is the most popular channel. Therefore, using SEO techniques to turn people who visit your website into customers is considered a marketing that will definitely be successful.
So let’s take a look at how you can prepare and embrace these SEO marketing trends, and what SEO strategies you can implement in 2023.
5 SEO Strategy Trends for 2023
- AI Marketing is something to study.
Nowadays, marketing using Artificial intelligence or AI has become a hot topic in today’s marketing because AI technology can be used to help in many marketing channels, whether it’s creating chatbots for customer service, email automation, and website personalization. And from the statistics and data of marketers around the world, it can be seen that the AI market has been growing continuously and is likely to continue to grow in the future. Using AI to help you reach customers faster than using people to work. So in 2023, don’t forget to study more about AI and apply it in conjunction with your SEO marketing. - Adapt to Voice Search
Another trend that has been continuously increasing is the use of voice search. Since the development of voice-activated AI such as Amazon’s Alexa, Apple’s Siri, and even Google Assistant itself, the use of voice search has increased widely. Research shows that 41% of adults and 55% of teenagers in the US use voice search in a single day. This is an interesting number and shows how important voice search is. And it also shows that if you haven’t optimized your content for voice search, you may be losing a large group of customers to your competitors. - Enhance your online shopping experience
In a world where everything is fast-paced and immediate, buying and selling is no exception. Making shopping complicated is not what people want these days. It is an era where people just want to order something and have it delivered to their doorstep with just one click. So remember, if you want your customers to not get bored with you, make your sales easy. Google is not indifferent to this issue either, as can be seen from the development of an e-commerce platform on Google Search that will help create a good impression for users, whether it is presenting reviews, prices, and other information related to products processed by AI to help customers make purchasing decisions more easily. So in 2023 or next year, don’t forget to optimize your website to be consistent with these features. - Content is always the highlight
No matter how many months or years pass, you often hear the phrase “Content is king.”, right? And this year, what you will continue to hear is that “Content is still king.” Because no matter which direction we set our SEO strategy, what we always have to focus on is still content. In other words, SEO marketing is a competition to create content that reaches and meets the needs of those who search using search engines. Therefore, we would like to emphasize the production of high-quality content on your website throughout 2023 to make your SEO marketing run smoothly throughout the year. - Video content is gaining popularity and can’t be stopped.
When it comes to SEO strategies, the first thing that comes to mind is descriptive content. But as time goes by, so does the world of marketing. It becomes clearer when you look at these statistics.
- Your website will be viewed up to 53 times more when it includes video.
- It is possible to increase your website conversion rate by 80% by adding a video to your landing page.
- 90% of eCommerce website users say that having a video helps them make a purchase decision.
From these impressive figures, it is clear how important content in the form of video clips is. More importantly, creating videos on your website can help increase sales and generate profits for your business. This is an SEO strategy for 2023 that you should not miss.
Finally, TBS Marketing hopes that you will be able to apply these SEO techniques and strategies in 2023 to continue to climb to the top of Google search rankings and other search engines.
