People are discussing the new AI technologies such as ChatGPT and the current state of SEO and whether or not it could be supplanted by an AI Chatbot.
As Google is integrating it’s own AI Chatbot, Bard Ai, to its site, we now have to especially focus on the user’s intent.
What does Bard AI mean for organic search?
Bard AI will likely complement each other than replace one another. Since the AI-Generated response is followed by a “Read more” link carousel and a “Related questions” tab it signifies that organic search is still here to stay and the need for user-targeted content is even more crucial!
Since the helpful content update rolled out in August 2022, it is imperative to write for the user. Don’t write for just Google, write for your audience! Focus on providing semantically-focused articles that cover topics and angles in-depth on your article.
Microsoft incorporating ChatGPT to Bing?
Microsoft-Powered AI Bing is currently rolling out, but you can join the waitlist and get a sample. It essentially reviews all results across the web and summarise the answer to what you’re looking for. Forget endless scrolling now, it is long gone as now search engines want to become faster in its response. So this means that you need to deliver articles that instantly answers the users question.
So what does this mean? Will SEO matter anymore now? What used to rank on page 3 can get viewed on the chatbot instantly so you can still rank well even though you are not on the first page by continuing to practice those white hat SEO strategies such as schema mark up, optimise page titles, meta tags, etc.
Content Strategy
Content strategy and search intent are crucial elements in optimizing a website for higher rankings in 2023.
Content strategy involves planning and creating relevant, high-quality content that addresses the needs of the target audience.
Understanding search intent enables businesses to create content that aligns with the user’s needs, which improves the overall user experience and increases the likelihood of engagement and conversion.
Where should you start?
During your keyword research process, don’t just stick to focusing on the search volume and how much traffic it can drive to your website. Instead, try shifting to a more “user-intent” strategy where you look at what the SERPs contain. Dig into the intent of the content displayed-is it informational? commercial? What questions does it answer? What are the people also ask questions or related searches?
When you do this, you are essentially dissecting the what type of content you should be writing about to answer their search query. Thus, you can emulate and outrank your competition much faster!
You can use keyword tools like SEMrush keyword magic tools for your keywords to begin or check out Google search console to get more knowledge on the trending search queries with the most clicks/impressions in your industry.
AI tools are on the rise
With more AI tools proliferating, a lot of content out there has become auto-generated. This is why it is so paramount to focus on E.A.T.(Expertise, Authority, Trust) principles as Google wants to know the writer is not some AI robot but you that’s producing content.
Don’t just focus on AI for your entire writing process, but instead have it guide you and give you ideas and outlines to start.
To get started, use existing AI prompts for keyword idea generator, content research, blog topic ideas and more to help you.
Then, optimize it make your own tweaks so Google deems it as unique content and you’ll likely rank higher.
Frase A.I
Frase is my favourite tool as I can look at what my competitors are writing about in the SERPs and get all I need in one go. I start off with the research to see other blogs on the SERPs, then i’ll craft a blog outline based on their headings used, then start writing, optimising, adding links and Voilà , i have a solid SEO optimized content ready to publish!
E.A.T got an extra E?
We know E.A.T exists but did you know Google has recently added a new letter E for “experience” becoming E.E.A.T?
What this means is that the writer behind the content needs to have first hand experience and a background in their niche. For example, if you in the digital marketing niche like I am, you won’t go on to write about the “top travel destinations to visit in 2023” on your blog section. It’s entirely irrelevant. Instead, I’m writing up this blog post about the top SEO trends in 2023.
This also covers topical authority. In essence, topical authority is the measure of expertise and credibility that a website or brand has in a specific subject area or topic.
It is important because search engines prioritize authoritative sources in their search results, meaning that websites with strong topical authority are more likely to appear at the top of search results and attract more traffic.
Author’s credibility
Aside from Experience, the author should also show some authority in terms of their expertise. This can be done in many ways such as including a bio, creating a page that links to the content creator other blogposts or a link to their social media accounts. This all tells Google that the writer is an authoritative person in their realm and will likely boost the E.E.A.T ranking signals.
Technical SEO
Other than Content strategy, it is also important to focus on other aspects such as Page Speed Insights, your loading time, and Core web vitals on mobile and desktop since the Google’s page experience updates in March 2022.
Image optimization
By providing more keywords, you are giving more context and semantically related keywords to Google to understand your content better when it crawls. This is especially important if you are optimizing content for an e-commerce platform as images are the no.1 factor when it comes to online shopping.
Voice Search Optimization
I believe the future of SEO will very much relate to voice searches as by 2024, the number of voice assistants is expected to reach 8.4 billion units so you ought to look at some voice search optimization strategies to refine your keyword strategies and prioritize local SEO for increased online visibility.
Conclusion
Contact TBS marketing as we are a team SEO professionals that can create compelling content that ranks high on Google’s search engine. We understand and keep up-to-date with all the trends and Google algorithm updates to get you to stay one step ahead of the game each time!
Want to discover how we do that? Check out our SEO services and more white hat SEO tactics.
Related links:
Want to know why the power of video marketing is so important in 2023?
https://www.lemonlight.com/blog/how-will-video-help-seo-ranking/
Use AI to create Art:
