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Did you know? Most Gen Z are now using TikTok and IG to search instead of Google.

Marketing Trends / By

It’s very interesting news when a big Google executive said at the Fortune Brainstorm Tech 2022 event held on July 11-13 that the popular short video social media platform TikTok has not only affected YouTube, which is Google’s official video uploading platform, but also affected Google’s core services (Core Google services) such as Google Search and Google Map. What happened? Let’s see! Millennials Use TikTok and Instagram to Find What They Want Instead of Google Prabhakar Raghavan, Google’s Senior Vice President of Knowledge & Information, spoke about the future of Google products and the application of AI. It presents data on the evolution of search, showing that new generations of internet users, or Generation Z, or internet users aged 18-24,

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SEO Guidelines for Lawyers and Law Firms

SEO / By

If you have any questions, ask Google. This is the motto of people nowadays. Whenever you have a problem, all you need is a phone, internet or Wi-Fi, and there are people waiting to listen and answer all your questions. And this is the point that can be used as an advantage for doing business, which is online marketing to make people who search on Google find your business. Many times when problems arise regarding legal matters, people turn to Google to help find answers because legal matters are sensitive and require expertise. If there is a lawyer or law firm that can answer those questions fluently and intelligently, it can be said that it has won the hearts of

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8 Interesting Tips for Running a Campaign on Google Ads

SEM (Search Engine Marketing) / By

Are you looking to make easy money online? And want a worthwhile return on your Google Ad campaign? If the answer is yes! Don’t forget to read this article because we have compiled some great tips and techniques that will help you achieve your desired results. How to start a campaign on Google Ads? Choosing keywords for your advertising depends on the content you use in your marketing strategy and to decide which words are important for your advertising or how many people visit your website per day, you can use the ‘Google AdWords Keyword Planner’ to decide which keywords are effective for your advertising. Create an Ad Campaign Once you have decided which keywords are important for your ads,

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Marketing online to the LGBTQIA+ group, the group with the highest purchasing power.

Marketing Trends / By

As we all know, last June was Pride Month, which was held for the Queer community. This celebration was held as a march to demand rights for the LGBTQIA+ community in various matters. In our own country, Thailand, there has been a push for the Marriage Equality Act to give LGBTQIA+ couples the right to legally marry. Therefore, brands and organizations have created related campaigns to reach this customer group more. The Importance of LGBTQIA+ People to the Thai and Global Economy From the data in the economic base, we also found interesting information about the purchasing power of LGBTQIA+ people. According to LGBT CAPITAL, there are currently 486 million LGBTQIA+ people worldwide, 288 million of whom live in Asia,

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What is Robots.txt and why does it matter in SEO?

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Robots.txt is a simple yet powerful text file that plays a crucial role in search engine optimization (SEO). It serves as a communication tool between website owners and search engine crawlers, guiding them on which pages to crawl and index. Understanding how to effectively use robots.txt is essential for optimizing a website’s visibility and performance in search engine results especially for large websites. What is Robots.txt? Robots.txt is a plain text file located in the root directory of a website that instructs search engine crawlers on how to interact with the site’s content. When a crawler visits a website, it first checks the robots.txt file to determine which pages it is allowed to access. This file helps search engines understand

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How to structure your content for more engagement

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As a marketer or business owner, you always want to make sure your content is engaging for your audience. After all, engagement is key to driving conversions and achieving success with your content marketing efforts. So how do you ensure that your content is engaging? One important factor is the structure of your content. By structuring your content in an engaging and easily digestible way, you can increase the chances that your audience will stick around until the end – and maybe even take action. Why structure matters for engagement A lot of people think that content is all about the words, but that’s only part of the story. How those words are arranged on the page (or screen) is

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5 Ways to Improve Your Average Click-Through Rate

SEM (Search Engine Marketing) / By

Average Click Through Rate (CTR) is one of the most important metrics when it comes to online marketing. A high CTR means more people are clicking on your links, which can result in more people interested in your products and converting. What is the average click rate? Average Click Rate (CTR) is a measure of how many times a user clicks on a link or ad. It is usually expressed as a percentage. For example, if 100 people saw an ad and clicked on it, the CTR would be 100%. Average click rate can be used to evaluate the effectiveness of an ad campaign or to determine the amount of traffic to a website. A high CTR indicates that users

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Guidelines on Meta Titles

Digital Marketing / By

Meta Titles are one of the most important SEO features on a web page and can have a huge impact on your ranking in Google search results. Meta Titles are a part of Meta Tags that indicate what the content on a page is about. Meta Titles are written in HTML Code. There are 3 main types of Meta Tags: With these simple tips, you can create effective Meta Titles that will increase your chances of showing up on search engine results pages such as Google, which will further increase your chances of driving more traffic to your website. What are Meta Titles and Why Are They Important? Meta Titles are HTML elements that specify the title of a web

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What is Heading and Why is It Important?

SEO / By

What is Heading? Headings are text that indicate the organization of content, helping to break up large chunks of text and making it easier for readers to find specific information. Headings are an important tool for organizing and highlighting important information on a page. By clearly defining different sections of content, headings make it easier for readers to find the information they’re looking for. Headings can also help emphasize key points and make the content on a landing page more appealing. There are many ways to format headings, but it’s important to be consistent throughout the content. Otherwise, readers may get confused and have trouble following the information. Headings, when used correctly, can make it easier to navigate through content.

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How to Choose the Best WordPress SEO Plugin for Your Website

SEO / By

As a WordPress site owner, it’s important to make sure that you’re doing everything you can to optimize your site for search engines. One of the best ways to do this is with a WordPress SEO plugin. There are so many SEO plugins available for WordPress that it can be hard to choose the best one for your website. However, by considering a few key factors, you can narrow down your choices and find a plugin that will work well for your needs. Ready-to-use SEO plugins for WordPress SEO plugins are designed to help improve the search engine optimization of your WordPress website. There are many different types of SEO plugins available, each with its own features and capabilities. Some

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