Google Confirm Domain Authority is Ranking Factor

16 March 2016

Table of Contents

Add a header to begin generating the table of contents

Google finally confirm that Site-Wide authority or Domain Authority signals are used for ranking new pages

Google Confirm Site-Wide Authority or Domain Authority is used as a main ranking factor when analysing and ranking newly created pages within their index. Google’s own John Mueller confirmed this in a Google + hangout just last Tuesday the 8^th of March 2016.

This may not be news to all of you and actually most of you SEO experts out there probably think this is quite basic and what a novice should understand about the workings of Google’s algorithm. It is the fact that Google themselves have actually come out and confirmed this which is the nice part of this report – now we know for a fact that the authority of a website can have a real impact on how quickly newly created pages within that website will rank highly in search. Highlighting the importance of paying very close attention to ensuring that all areas of your website are well maintained and structured to clearly offer to Google’s search crawlers the information they want and in the way they want it outlaid on each page. Also this again strengthens the crucial part that quality back links play in SEO and in obtaining the top SERPs.

So Remember to keep doing your website housekeeping, create new content frequently, pay attention to your internal linking architecture and keep your backlink profile clean! You can regularly check in Google’s Search Console to quickly see if there is anything that may be harming your websites overall authority and you can take the necessary steps to resolve any issues and keep a clean house, leading to a well trusted website and a domain that gains authority over time. Also work on properly integrating your social networking profiles with your main website so that the signals are correctly passed between all of your online properties; the more the better and all the increased signals coming from real sources and many differing IP’s will go towards increasing the speed in which your DA (Domain Authority) increases.

If you achieve a website with a high DA then by going by what Google have just confirmed, each and every blog post you publish within that domain will receive high ranking positions for the subject it is on and keywords it is focused upon, at least for the short term! – This could be very useful if used in an intelligent way.

Of course if you are feeling like this is all bit over your head and you would rather have a professional worry about these things for you then leave it with us –get in touch via the contact us page

Category : SEO

Schema Markup: Definition, Importance, and Implementation in SEO

4 February 2025

What is Schema Markup? Schema markup, also known as structured data, is a form of code that you add to your website to help search engines understand the content of your pages more effectively. By providing this additional context, search engines can display your content in a more informative and engaging way, often leading to enhanced search results known as rich snippets. In this article, we will explore: 1. Importance of Schema Markup in SEO Implementing schema markup is crucial for improving your website’s visibility and click-through rates (CTR) in search engine results pages (SERPs). Here’s why: 1.1 Enhanced Search Results 1.2 Improved Search Engine Understanding 1.3 Voice Search Optimization 2. Types of Schema Markup There are numerous schema types […]

SEM VS SMM

3 February 2025

SEM vs SMM: What They Are, Key Differences, Benefits, and Which to Choose for Your Business In today’s digital-first world, businesses in Bangkok and beyond are constantly seeking effective ways to reach their target audience. Two of the most popular strategies are Search Engine Marketing (SEM) and Social Media Marketing (SMM). But what exactly are they, and how do they differ? More importantly, which one should your business invest in? In this article, we’ll break down the key differences between SEM and SMM, explore their benefits and drawbacks, and help you decide which strategy aligns best with your business goals. Whether you’re a startup or an established brand in Bangkok, this guide will provide actionable insights to elevate your marketing game. What is SEM? Search […]

What is SEM

3 February 2025

What is SEM? Search Engine Marketing Explained: Types, Benefits, and Strategies Search Engine Marketing (SEM) can be defined as a digital marketing strategy that involves promoting websites by increasing their visibility on search engine results pages (SERPs) through paid advertising. SEM primarily focuses on pay-per-click (PPC) campaigns, where advertisers bid on keywords to display their ads to targeted audiences. According to a 2023 report by Statista, global digital ad spending on SEM is projected to reach $280 billion by 2025, highlighting its growing importance in the marketing landscape. In this article, we’ll explore what SEM is, its key components, benefits, and how it differs from SEO. We’ll also provide actionable strategies to help businesses in Bangkok and beyond leverage SEM […]